AUGUST EVENT--Jay Dittman, Vice President of Marketing Strategy, Hallmark Cards, Inc.

Those who add the most value to what consumers most want will win in the marketplace. The Consumer Value Star process is envisioned as a form of consumer value category management where the consumer's value equation is optimized through the right knowledge about the right consumer needs at the right time of their lives.

Hallmark believes that our heritage in developing our consumer-based brand leadership coupled with our knowledge leadership in consumer-based information have put us in a position to partner with leadership retailers in taking the concept of consumer value to new levels. Specifically, our proposed Consumer Value Star process is designed to create a win-win-win strategy whereby consumers are more value-satisfied, and retailers and manufacturers maximize their joint value chain profitability through increased knowledge and execution partnership.

Date: 8/26/2008 11:30:00 AM
Location: Lidia's
101 W. 22nd Street
Because seating is limited, attendees MUST PRE-PAY.
Cost:$25 members, $35 guests, $20 students
Registration Deadline:8/21/2008