Events
Merging Traditional and Digital Media: How Blue Cross and Blue Shield of Kansas City is Succeeding
| Date: |
03/30/2010 |
| Time: |
11:15 AM to 1:00 PM |
| Location: |
Lidia's |
| Address: |
101 W. 22nd Street, Kansas City, Missouri 64108 |
Registration
| Member: |
$ 25 |
| NonMember: |
$ 35 |
| Student: |
$ 20 |
Registration is closed for this event. Please contact Cynthia Edmunds to register for this event.
Event Details
 
Merging Traditional and Digital Media: How Blue Cross and Blue Shield of Kansas City is Succeeding
Healthcare has been a hot topic in the news in the last year. So how do you approach a large market segment that is uninsured and has strong perceptions about healthcare insurance? What do you call the product? How do you take it to market? Learn how Blue Cross and Blue Shield of Kansas City has generated thousands of new members by using text messaging and traditional media to create a completely new lead generation and sales channel.
ABOUT THE SPEAKER
Ron Rowe is the Director of Consumer and Small Group Sales for Blue Cross Blue Shield of Kansas City (Blue KC). For more than 12 years Ron has been responsible for direct to consumer advertising and lead generation for Blue KC. Holding a bachelor's degree in Finance and Accounting, Ron's approach to advertising has a real "bean counter" bent with an intense focus on tracking results and ROI. Ron has worked in the healthcare industry in both the insurance and provider segments for more than 25 years
STUDENTS
There are a limited number of scholarship seats for students. Contact Executive Director, Cynthia Edmunds, staff@ama-kc.org to register. Student fee is $20 if not paid for by scholarship.
ABOUT THE VENUE http://www.lidias-kc.com
SAVE THE DATE
April 27, 2010 Annual Seminar: "Disney Product Magic" featuring Andy Mooney, Chairman at Disney Consumer Products Worldwide
FOR DETAILS AND REGISTRATION FOR THE ANNUAL SEMINAR
http://www.ama-kc.org/Events/Events_Details.aspx?EventID=81
Registration is closed for this event. Please contact Cynthia Edmunds to register for this event.
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