Annual Seminars
The AMA-KC has the reputation of hosting outstanding annual seminars offering the chance for members to gain invaluable insight on relevant topics. Seminar speakers have included marketing leaders from top companies and academic institutions.
2011 - The Power of "Like" with Facebook and Social Media Panel
Let’s face it, social media marketing is hot, and it’s no coincidence that this topic is the most requested by marketing professionals who attend our monthly programs and the most common content that we provide for those events. In an annual seminar first for the AMA-KC, our 2011 event featured a three-guest panel of experts with Brad Keown, Regional Marketing Director of Facebook; Randall Brown, Global Director of Digital Strategy, Gatorade; and Jonathan Busky, Sr. Director of Sales Innovation & Marketing Solutions, Café Mom. It was among our most successful to date with attendance at a very impressive 375 area marketing professionals, professors, and students. Our corporate sponsor, Hallmark, brought over 125 attendees. It’s one of the largest gatherings of its kind in the region, and many took advantage of the networking breakfast.
WDAF-TV’s John Holt was our host at Avila University. In a talk-show format, he guided the panelists through questions that attendees had submitted during the registration process. Those inquiries became key, customized take away for the audience. Topics included a brief history and corporate culture of each company, social media from individual and corporate perspectives, social media as a marketing/advertising tool, measuring social media and the future of the medium. The audience had many follow inquiries during Q & A.
2010 - Andy Mooney, Disney Consumer Products Worldwide
Andy Mooney joined the Walt Disney Company in 1999. Mooney was named Disney’s Chairman of Consumer Products in 2003, previously holding the position of President.
Mooney oversees the worldwide day-to-day operations of Disney Consumer Products, which extends the rich Disney entertainment experience to a broad selection of merchandise ranging from toys, apparel, home décor and books to interactive games, food and beverages, electronics and fine art. This is accomplished through several business lines: Toys, Fashion & Home, Stationery, Food, Health & Beauty, Disney Publishing Worldwide, and The Baby Einstein Company.
Under Mooney's management, Disney Consumer Products' business has turned around through a variety of initiatives. He and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers.
2009 - Brad Keown, Facebook
Social media marketing is hot, and Facebook has clearly emerged as the industry leader. Our 2009 annual seminar with Brad Keown, Regional Marketing Director of Facebook, was among the most successful to date. Attendance was a record-breaker with about 425 area marketing professionals, professors, and students.
Facebook, a social networking phenomenon whose development platform enables companies to deeply integrate with and gain access to over 125 million users through the social “graph”, is a part of millions of people’s lives all around the world providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives. Its fast-growing recognition and appeal, mushrooming brand equity, and place in 21st popular culture are unprecedented.
WDAF-TV’s John Holt was our host at Avila University. In a talk-show format, he guided Mr. Keown through questions that attendees had submitted during the registration process. Those inquiries became key, customized take away for the audience. Topics included Facebook’s history and corporate culture, the rise of social media marketing, and the revenue model for such enterprises – including pricing. The latter half of the interview focused on marketing with a focus on branding, targeted ad placement, corporate alliances and the future of the medium.
2008 - Mike Wilskey, Nike VP of Brand Management
Mike Wilskey is VP of Brand Management for the Nike Affiliates. During the past 24 years, Mike has held various positions in Advertising and Marketing at Nike, including VP of U.S. Marketing and Director of International Marketing. In short, he's an insider with the big picture of everything Nike.
About Nike, Inc.
NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture more than 20% of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in more than 180 other countries. In 2006 NIKE veteran Mark Parker succeeded Bill Perez as president and CEO. It bought Umbro in 2008. (Hoover's 2008)
2007 - Kevin Willer - Google
Kevin co-founded the Google Chicago office in December of 2000. Today, as part of the Midwest management team, Kevin runs the Technology Vertical for Google where his team manages all aspects of the Google experience for several of the largest technology companies, including Sprint and Hallmark.
About Google
Google is widely recognized as the world's best search engine because it is fast, accurate and easy to use. Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page.
2006 - Lesa France Kennedy - International Speedway
Lesa is president of the International Speedway Corporation (ISC). Praise for Lesa includes being named “The Most Influential Woman in Sports Business” and “Female Sports Executive of the Year” by Street and Smith’s Sports Business Journal. She was also recognized as “One of the 10 Secret People Who Will Change the World” by AutoWeek Magazine. Prior to her position as president for the ISC, she served as the executive vice president, secretary and treasurer.
About ISC
The ISC is a leading promoter of motorsports activities in the United States. In addition to motorsports facilities, ISC also owns and operates MRN Radio, the nation's largest independent sports radio network; Daytona 500 Experience, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida and the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales; and Motorsports International, a producer and marketer of motorsports-related merchandise.
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2005 - Nick Shepherd - Blockbuster
Nick has been with Blockbuster since 1995 and has served as the executive vice president, chief marketing and merchandising officer, chief concept officer, senior vice president of international and vice president and managing director of it United Kingdom business.
About Blockbuster
Blockerbuster Inc. is a leading global provider of in-home movie and game entertainment with approximately 8,000 stores throughout the Americas, Europe, Asia and Australia. Blockbuster has the largest in-store presence of any company in the movie rental business, a growing online presence, and the capability to integrate bricks-and-mortar with online.
2004 - Colleen Barrett - Southwest Airlines
Colleen is president and chief operational officer of Southwest Airlines. In her position, she oversees management, leadership and budget responsibilities over areas such as each of the company’s three executive vice presidents, the senior vice president of marketing and the vice president of corporate communications. Her accolades include making the lists of Top 50 Leaders - Fast Company Magazine, 50 Most Power Women in Business – Fortune, and Best Managers – Business Week.
About Southwest Airlines
Southwest Airlines has been a success story more than 30 years in the making since Rollin King and Herb Kelleher got together and decided to start new concept in the airline industry. Their philosophy has launched it to the number four position among the major airlines in the United States.
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2003 - J.D. Power/J.D. Power & Associates
J.D. Power is Founder and Chairman of J.D. Power & Associates.
About J.D Power and Associates
Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm’s services include industry-wide syndicated studies; proprietary (commissioned) tracking studies; media studies; forecasting; and training services, as well as business operations analyses, and consultancies on customer satisfaction trends. On April 1, 2005, J.D. Power and Associates became a business unit of the McGraw-Hill Companies.
2002 – Dr. Philip Kotler/Northwestern University
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year". In 2002, the "Marketing Educator of the Year" award from the Academy of Marketing Science.
2001 – Dr. Clay Christensen/Harvard University School of Business
Clayton is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations Management and General Management faculty groups. His research and teaching interests center on managing innovation and creating new growth markets. Recognized on the cover of Forbes as a leading consultant on innovation, he has authored numerous books on innovation and disruptive technologies. His book Innovators’ Dilemma coined the term “disruptive technologies” and explains how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat.
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2000 – Gerald Zaltman/Harvard University and Joseph C. Wilson/Professor of Business Adminstration Emeritus
Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School and a member of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. He is a co-founder and senior partner in the consulting firm of Olson Zaltman Associates that helps some of the world’s most respected firms and brands to understand the mind of the market.
1999 – Dr. John Kao
Dubbed "Mr. Creativity" and "a serial innovator" by The Economist, John describes his job as "instigator of new things." He is considered a leading authority on the subjects of innovation, organizational transformation, and digital media. He is author of the best-selling Jamming: The Art and Discipline of Business Creativity, a Business Week best-seller that has been published in a dozen languages, and Innovation Nation, published in October, 2007.
1998 – Al Ries
Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm. Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and his latest The Origin of Brands.
1997 – Dr. Roger Blackwell/ The Ohio State University
Roger has retired as a Professor of Marketing at The Ohio State University. He is president of Roger Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, through which he works with many of America's most successful companies. Roger Blackwell was named "Outstanding Marketing Educator in America" by Sales and Marketing Executives International and "Marketer of the Year" by the American Marketing Association. He also received the "Alumni Distinguished Teaching Award", the highest award given by The Ohio State University.
1996 – Richard D'Aveni
Richard D'Aveni, Professor of Strategic Management at the Tuck School of Business at Dartmouth College.. Professor D'Aveni's areas of expertise include business and global
strategy as well as organizational design and theory. Likened to a revolutionary and a master of the strategic arts by Fortune Magazine, Dr. Richard D'Aveni advises executives on how to be a revolutionary, and others on how to create order out of the chaos that revolutionaries cause. Professor D'Aveni is the author of several books, including Hypercompetition, a ground breaking book translated into nine languages that coined the frequently used term "Hypercompetition".
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