Jobs

Senior Marketing and Web Analyst

Posted on: 02/10/2010

Application deadline: 03/30/2010

Start date: 03/31/2010

Job Title: Senior Marketing and Web Analyst
Company Name: Perceptive Software
How to Apply: Apply online at http://www.perceptivesoftware.com/company/careers/career-detail.psi?docid=A9DE6EFC91ED8248862576C500764E55&srv=03

Position Description:

The Senior Marketing and Web Analyst reports to the Senior Manager, Marketing Programs and is responsible for the ongoing analysis of marketing and web information obtained from a variety of sources including industry and analyst, primary research, financial, CRM, and web site data that provide business decision support and insight related to demand generation and corporate marketing goals.

• Perform complex data analysis from a variety of sources in support of standing and ad-hoc requests including demand generation forecasting and trend analysis, marketing campaign effectiveness, web site analysis, and other customer-focused, data-driven efforts that provide business decision support and insight.
• Analyze business, marketing, and web site data from conceptualization through presentation using proven statistical methods
• Work with marketing automation and CRM administrators to insure data integrity; oversee data extraction, manipulation, and analysis.
• Recommend candidates for usability testing including online marketing programs, web site pages, portals, and other online programs and properties.
• Lead ongoing efforts regarding marketing research survey design, data collection, data analysis, and methodology.  
• Provide a high level of customer service through expertise and responsiveness; take responsibility for assignment completion and follow-through.

The successful candidate must:

• Be a strong independent researcher and concise communicator with the ability to understand and develop messages for a wide range of issues and audiences
• Be able to understand and translate highly technical information to a lay community
• Be able to prioritize, delegate and manage multiple, potentially conflicting, tasks
• Have 5-10 years of experience with statistical concepts, models, study designs, and procedures; demonstrate proven results.
• Have 3-5 years of experience with leading sales and marketing systems (like SalesForce.com and Eloqua) and web analytics tools (like Web Trends, Omniture, SEER, and Offermatica).
• Experience with Net Promoter programs is a plus.
• Thrive in a fast-paced, dynamic environment where ambiguity is common and individual initiative is critical