Marketing Program Specialist
Posted on: 02/10/2010
Application deadline: 03/30/2010
Start date: 03/31/2010
Job Title: Marketing Program
Specialist
Company Name: Perceptive
Software
How to Apply: Apply
online at http://www.perceptivesoftware.com/company/careers/career-detail.psi?docid=A5A7C7B05884A36A862576C50075DB53&srv=03
Position Description:
The Marketing Program Specialist
reports
to the Manager of Sector Marketing Programs. The Marketing Program
Specialist works closely with sales, business development, product
management,
marketing, and other teams to plan, execute, manage, and measure
marketing
programs that create demand and serve the existing Perceptive Software
customer base.
- Assist the Marketing Program Manager in
creating, documenting, launching, monitoring, and analyzing marketing
programs.
- Create programs in Eloqua
including e-mail,
direct mail, integrated, and other tactics; work with Eloqua
administrators
and the creative team as outlined in established processes.
- Monitor key demand generation and
revenue
goals; report on performance.
- Manage marketing program costs
within an
established budget.
The successful candidate must:
Be able to prioritize,
delegate and manage
multiple, potentially conflicting, tasks
- Be able to work effectively
with a creative
workforce
- Have 1-3 years of demand
generation, marketing
program, and/or channel marketing experience at a technology company;
demonstrate
proven results
- Have industry-specific knowledge
in assigned
area
- Prior experience with
SalesForce.com and
Eloqua are a plus.
- Thrive in a fast-paced, dynamic
environment
where ambiguity is common and individual initiative is critical