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Jobs
Marketing Program Manager Posted on: 02/10/2010 Application deadline: 03/30/2010 Start date: 03/31/2010 Job Title: Marketing Program
Manager
Company Name: Perceptive
Software
How to Apply: Apply
online at http://www.perceptivesoftware.com/company/careers/career-detail.psi?docid=5262D2E5E4A77A73862576C500755B9D&srv=03
Position Description:
The Marketing Program Manager reports
to
the Manager of Sector Marketing Programs. The Marketing Program Manager
works closely with sales, business development, product management,
marketing,
and other teams to plan, execute, manage, and measure marketing programs
that create demand and serve the existing Perceptive Software customer
base.
- In conjunction with team members, shape
overall marketing strategy for assigned sector (e.g. Cross Industry,
Healthcare,
Higher Education, and Public)
- Develop and ensure the execution
of marketing
strategies that result in meeting or exceeding demand generation and
revenue
targets for the sector.
- Establish key demand generation
goals using
market trends, historical data, company revenue targets, and other data;
monitor and report on performance.
- Work closely with sales, business
development,
product management, direct marketing, corporate communications,
creative,
product marketing and other teams to ensure that Perceptive Software's
products and services are appropriately visible in the marketplace.
- Responsible for establishing and
managing
the sector marketing budget
- Guide sector marketing teams in
translating
strategy into the necessary online, trade show, telemarketing,
advertising,
public relations and other programs that result in a comprehensive
marketing
plan for the assigned business sector. Ensure that each sector is
optimizing content, customer segmentation, and messaging strategies in
all programs.
- Ensure that each sector marketing
program
is properly chartered, documented, monitored and analyzed for success or
failure; report program results and adjust strategies and tactics, as
necessary
- Work closely with the rest of the
marketing
program team to ensure that all marketing programs are cohesive and
complimentary
- Work closely with marketing
leadership to
ensure that overall corporate marketing goals are being met
The successful candidate must:
- Be a strong independent researcher and
concise
communicator with the ability to understand and develop messages for a
wide range of issues and audiences
- Be disciplined, organized and
demonstrate
the ability to lead others to success. Experience managing teams,
either in a matrix-managed or direct reporting structure, is a plus
- Be able to understand and
translate highly
technical information to a lay community
- Be able to prioritize, delegate
and manage
multiple, potentially conflicting, tasks
- Be able to work effectively with a
creative
workforce
- Have 6-10 years of demand
generation, marketing
program, and/or channel marketing experience at a technology company;
demonstrate
proven results
- Have industry-specific knowledge
in assigned
area
- Thrive in a fast-paced, dynamic
environment
where ambiguity is common and individual initiative is critical
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