Manager of Sector Marketing Programs
Posted on: 02/10/2010
Application deadline: 03/30/2010
Start date: 03/31/2010
Job Title: Manager of Sector
Marketing Programs
Company Name: Perceptive
Software
How to Apply: Apply
online at http://www.perceptivesoftware.com/company/careers/career-detail.psi?docid=488607813038B4C5862576C50072A825&srv=03
Position Description:
The Manager of Sector Marketing Programs
reports to the Senior Manager of Marketing Programs and leads a group of
Marketing Program Managers and Marketing Program Specialists who are
responsible
for sector-specific planning, integration, and execution of marketing
and
demand generation campaigns. The Manager of Sector Marketing Programs
works closely with sales, business development, product management,
marketing,
and other teams to plan, execute, manage, and measure marketing programs
that create demand and serve the existing Perceptive Software customer
base.
The Manager of Sector Marketing
Programs:
- Has strong strategic planning
experience
and an ability to guide program development resulting in hitting lead
and
revenue targets.
- Ensures sector-specific plans,
campaigns
and initiatives leverage industry and company best practices, are
clearly
defined, and align with broader company and Marketing goals.
- Works with each Marketing Program
Manager
(MPM) to explore and define new ideas/approaches, document projects,
detail,
execute or delegate tasks, and quantify/report results, including budget
and campaign metrics.
- Oversees consistent management and
reporting
of metrics and budgets for each sector, ensuring plans, programs and
initiatives
are properly chartered, documented, monitored and analyzed for success
or failure.
- Works cross-functionally with
individuals
and groups throughout the organization, including: product marketing,
product
management, sales, creative, corporate communications and other
departments
to refine and define processes to support and enhance the quality of
these
various marketing initiatives.
- Works closely with marketing
leadership
to ensure consistent messaging, assess campaign effectiveness, and
secure
adequate resource allocations.
- Confidently interacts with
executives, peers,
and other team members through strong written and verbal communication.
- Helps aligned and non-aligned team
members
maximize resources and prioritize projects and initiatives.
- Works closely with Marketing
Program Managers
to ensure programs are cohesive and complimentary
- Works closely with senior
management to
ensure that overall corporate marketing goals are being met
The successful candidate must:
- Have a minimum of 10-15 years strategic
marketing and/or marketing program experience.
- Have a minimum of 3-5 years
previous team
management experience, with confident coaching/mentoring abilities of
other
professionals.
- Have strong working knowledge of
and experience
using a variety of campaign tactics for maximum results including
digital,
print, event, telemarketing, and integrated.
- Have a strong knowledge of CRM
applications
and marketing tools with a preference for salesforce.com and
Eloqua.
- Be disciplined, organized and
demonstrate
the ability to lead others to success.
- Be able to understand and
translate highly
technical information to a lay community.
- Be disciplined, organized and
demonstrate
the ability to lead others to success.
- Be able to understand and
translate highly
technical information to a lay community
- Be able to prioritize, delegate
and manage
multiple, potentially conflicting, tasks and help others do the same.
- Be able to work effectively with a
creative
workforce
- Thrive in a fast-paced, dynamic
environment
where ambiguity is common and individual initiative is critical