MAY EVENT--Shawn Sedlacek, Vox Entertainment

Experiential marketing is a broad term - it employs a variety of tactics, including event (field) marketing, viral (buzz) marketing, guerilla marketing and more. With event and experience marketing, the ability to build your brand goes WAY beyond the printed page or :30 second spot.

Luncheon Highlights Include:

• Making your field marketing memorable
• How to connect with your target through events
• Guerilla marketing tactics
• Event case studies

Shawn Sedlacek is a lifestyle marketing expert and entrepreneur. As the founder, CEO and President of VOX Entertainment, a leading production and marketing company based in Los Angeles, CA, Shawn has spent decades creating and executing initiatives that entertain and engage the most sought-after consumers in the world.

Date: 5/29/2008 11:30:00 AM
Location: Figlio on the Plaza
209 w. 46th Terrace
Cost:$25 members, $35 guests, $20 students